About Our Program

Campus2Market Discover is a program designed to empower students at the beginning of their entrepreneurial and innovation journey, providing them with the confidence and knowledge necessary to propel their big ideas forward. 



Throughout this extracurricular program, participants explore an introduction to entrepreneurship, covering:

‍Design Thinking – Solve problems creatively with user needs in mind.


‍Reframing Design Thinking – Shift perspectives on problems and uncover fresh solutions.


‍Business Model Canvas – Map out your project for success.


‍Understanding Your Customer – Dive into the problem your target audience needs to solve and learn how customer discovery helps refine your product or service.


‍Crafting Your Pitch – Present ideas through storytelling that captivate and convince.


Campus2Market Discover is offered free of cost during the fall and winter semesters.

The fall program serves as an introduction, while the winter sessions dive deeper into innovation and entrepreneurship topics such as learning to identify and match problems with solutions, articulate a business’s value proposition, grasp the fundamentals of human-centered design, and much more.

Eligibility

You must be a student, faculty member, or a recent graduate (within 5 years) at a university or college within Atlantic Canada. Applications from Arts and Social Science students are encouraged.

You must be available for all the sessions listed below.
You want to learn more about entrepreneurship and innovation.
You have a potential business idea (no matter how rough).

Benefits to Students

De-risk your idea and/or learn about what it takes to start a business/undertake an innovation.


Prepare for further Dal Innovates programming.


Network with other current and future entrepreneurs/social innovators.


Eligible for your CCR (Co-Curricular Record – for Dal, Kings, SMU, NSCC).


Refreshments will be provided for in-person sessions.